2019-2020 Academic Catalog 
    
    Mar 29, 2024  
2019-2020 Academic Catalog [ARCHIVE]

BUS 5050 - Marketing


Credits: 3

A course designed to explore the main aspects of strategic marketing theories and concepts and their global applications. This course examines the marketing process, marketing research, product development innovation and diffusion, pricing strategy, distribution value drain, advertising and promotion, and strategic marketing issues. This course is designed to equip the students with the concepts and principles necessary to make market oriented business decisions and to enable students to plan, design and critique marketing promotional materials and campaigns within the framework of an ethical perspective. (3) Limited to online program students.

Graduate