MKT 6040 - Advanced International Marketing

Credits: 3

The course is designed to introduce the student to the marketing practices of organizations seeking market opportunities outside their home country, and to raise awareness about the importance of marketing management strategies from a global perspective. Students will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and the integration of culture and marketing functions. (3) Limited to online program students.

Graduate