BUS 6050 - Strategic Planning and Management

Credits: 3

This course emphasizes the definition, formulation, and execution of strategy to successfully define and implement organizational vision, mission, and strategic goals. The strategies of for-profit entities will focus on achieving and sustaining competitive advantage against rival firms, while strategies of not-for-profit organizations emphasize strategic positioning to effectively serve the organizations key stakeholders. As this is intended to be a capstone experience within the program, students normally will enroll in this course during their second year. (3) Limited to online program students.

Graduate