2020-2021 Academic Catalog 
    
    Mar 29, 2024  
2020-2021 Academic Catalog [ARCHIVE]

MKT 6030 - Digital Marketing


Credits: 3

The course examines digital marketing strategy, implementation and executional considerations for Business to Business (BtoB) and Business to Consumer (BtoC) brands and provides a detailed understanding of the digital channels and platforms. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. (3) Limited to online program students.

Graduate