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Mar 29, 2024
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2020-2021 Academic Catalog [ARCHIVE]
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MKT 6030 - Digital Marketing Credits: 3
The course examines digital marketing strategy, implementation and executional considerations for Business to Business (BtoB) and Business to Consumer (BtoC) brands and provides a detailed understanding of the digital channels and platforms. Students will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. (3) Limited to online program students.
Graduate
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