Marketing, BS

Purpose

The Bachelor of Science in Marketing equips students with a strong foundation in marketing strategy, consumer behavior, digital media, and brand management, all rooted in a Biblical worldview. The program prepares students to lead with creativity, integrity, and purpose in a wide range of marketing fields, including advertising, market research, public relations, sales, and digital marketing. Students develop practical skills alongside Christ-centered character, enabling them to influence the marketplace with excellence and a commitment to serving others.

Objectives

Apply core marketing principles and analyze market data to develop ethical, evidence-based marketing strategies that align with organizational goals and biblical values.
Use digital and AI-enabled marketing tools to design and execute campaigns that engage diverse audiences ethically and effectively.
Communicate persuasively and professionally in written, visual, and oral formats, tailoring messages to diverse stakeholders while upholding honesty and integrity.
Develop and manage brand identities that demonstrate creative excellence and a commitment to serving customers and communities.
Integrate a biblical worldview into marketing practice by applying ethical principles, exercising cultural sensitivity, and stewarding resources for the glory of God.

Course of Study (120)

Degree Core (54-55)

Bible and Theology Core (18)

BIB 1116 - Old Testament Survey Credits: 3
BIB 1120 - New Testament Survey Credits: 3
BIB 3420 - Principles of Bible Interpretation Credits: 3
BIB 3616 - Romans Credits: 3
BIB 4310 - Progress of Redemption Credits: 3
THE 3310 - Christian Theology Credits: 3

General Education (30)

COM 2110 - Public Speaking Credits: 3
ENG 1110 - Composition and Research Credits: 3
ENG 1111 - Literature and Research Credits: 3
PHI 2110 - Introduction to Philosophy Credits: 3
PHI 4140 - Seminar in Ethics Credits: 3

Sociological and Psychological Core (3) - Choose one of the following:

Teacher Ed, Nursing and Health Science Majors must take PSY 2110; TESOL, DREM, ICS, ICD must take ICS 3140
HMS 1115 - Cultural Diversity Credits: 3
ICS 3140 - Introduction to Cultures and Worldviews Credits: 3
PHI 2120 - Introduction to Political Science Credits: 3
PSY 2110 - General Psychology Credits: 3

Math (3) - Choose one of the following:

The following majors are designated: Business Administration and Marketing - MAT 2600; Educational Studies and Teacher Education - MAT 1110; Health Sciences and Nursing - MAT 2100; Psychology - PSY 2100.
MAT 1110 - College Algebra Credits: 3
MAT 2100 - Introduction to Statistics Credits: 3
MAT 2600 - Business Calculus Credits: 3
PSY 2100 - Statistics for the Social Sciences Credits: 3
PHI 2610 - Introduction to Logic Credits: 3

Marketing Major (63)

Business Core (39)

BUS 1100 - Introduction to Business Credits: 3
BUS 2200 - Principles of Accounting Credits: 3
BUS 2300 - Principles of Leadership & Management Credits: 3
BUS 2400 - AI for Leaders & Professionals Credits: 3
BUS 2600 - Human Resources Management & Labor Relations Credits: 3
BUS 3200 - Business Finance Credits: 3
BUS 3300 - Managerial Accounting Credits: 3
BUS 3530 - Data Analytics for Business Credits: 3
BUS 3700 - Global Business Communications Credits: 3
BUS 4200 - Marketing Credits: 3
BUS 4700 - Strategic Operations Management and Supply Chain Management Credits: 3
BUS 4810 - Business Administration Capstone Credits: 3
ECN 3100 - Managerial Economics Credits: 3

Marketing Core (24)

COM 1500 - Introduction to Social Media Credits: 3
COM 2710 - Design Fundamentals Credits: 3
COM 3420 - Writing for the Media Credits: 3
MKT 2300 - Consumer Behavior and Ethics Credits: 3
MKT 2400 - Sales Credits: 3
MKT 4300 - Market Research Credits: 3
MKT 4410 - E-commerce Credits: 3
MKT 4420 - Branding Credits: 3

Open Electives (3)

Choose 3 credit hours from any department