Social Media Strategist, BS

For other Communication Department majors, see Communication, BS , Media Arts, BS and Digital Media & Cinema, BS .

Purpose

The Social Media Strategist major will equip the student to coordinate the combined efforts of the organization toward a comprehensive communication between the organization, communities and individuals. Essential to the Social Media Strategist major is the understanding of which social media programs should be utilized in order to create effective marketing campaigns to connect business with consumers. They will also monitor site traffic (Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, etc.) to facilitate the development of an online social network.

Objectives

Demonstrate proficiency in the creation of computer-mediated technologies viewable on desktop, laptops, tablets and smartphones.
Devise strategies that will effectively connect individuals, communities, organizations and businesses online portals and social media.
Integrate a biblically-based Christian worldview that can be used in social media settings.
Demonstrate proficiency in computer-mediated technology that facilitates the creation and sharing of information, ideas, interests and other forms of expression via social media networks.

Graduation Requirements

Minimum 120 semester hours of credit
Complete 18 hours in Bible and Theology courses.
6 semester hours of Leadership Development courses.
Minimum of 30 semester hours of General Education
Minimum 27 semester hours in Communication Core courses.
Minimum for 21 semester hours in Social Media Strategist courses
Minimum 24 semester hours of upper division courses
Satisfactory evidence of Christian character and doctrinal views
Meets all ethical requirements and Student Life standards
Minimum cumulative 2.0 GPA

See Undergraduate Core for graduation requirements.

Course of Study (120)

Degree Core (54)

Social Media Strategist Major (48)

Communication Core (27)

COM 1500 - Introduction to Social Media Credits: 3
COM 2150 - Human Communication & Interaction Credits: 3
COM 2210 - History of Communication and Media Credits: 3
COM 2220 - Communication, Research, Theory, and Design Credits: 3
COM 3470 - Integrated Marketing Communication Credits: 3
COM 3510 - Christians, Media, and Culture Credits: 3
COM 3888 - Communication Study Tour Credits: 3
COM 4430 - Professional Leadership Development Credits: 3
COM 4930 - Internship in Communication Credits: 3

Social Media Strategist Core (21)

BUS 1100 - Introduction to Business and Management Credits: 3
COM 1500 - Introduction to Social Media Credits: 3
COM 2500 - Social Media Technology & Communications Strategies Credits: 3
COM 2731 - Graphic Design Credits: 3
COM 3500 - Social Media Analysis and Deployment Credits: 3
COM 3720 - Webpage Design and Development Credits: 3
COM 4500 - App Design and Development Credits: 3
PSY 4330 - Social Psychology Credits: 3

Open Electives (18)

Students are encouraged to choose a minor to complement their major program of study or consider a Bible major. Most minors are comprised of 18 credit hours.