SPT 3700 - Sport Marketing and Communication

Credits: 3

This course will introduce the student to the various elements of marketing and communication in sport; and the ways in which these key elements impact and affect successful results in sporting competitions and sport business. Biblical applications will be integrated throughout the course. The course will provide a solid foundation concerning the practical execution of effective marketing and communication methodologies for the student as a sport practitioner.

Prerequisite(s): None
Undergraduate