2023-2024 Academic Catalog 
    
    Jun 15, 2024  
2023-2024 Academic Catalog [ARCHIVE]

Social Media Strategist, BS


For other Communication Department majors, see Communication, BS  , Media Arts, BS  and Digital Media & Cinema, BS .

Purpose

The Social Media Strategist major will equip the student to coordinate the combined efforts of the organization toward a comprehensive communication between the organization, communities and individuals. Essential to the Social Media Strategist major is the understanding of which social media programs should be utilized in order to create effective marketing campaigns to connect business with consumers. They will also monitor site traffic (Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, etc.) to facilitate the development of an online social network. The Communication Department exists to educate students in the development of skills that will enable them to appropriately and creatively utilize the latest technology to communicate Christ creatively. To be a competent communicator, one must know the Word God gave us and the world God created.
 
The common core of the Social Media Strategist program provides a foundation in essential disciplines that will contribute to the student’s ability to communicate effectively in today’s world.

Objectives

  • Demonstrate proficiency in the creation of computer-mediated technologies viewable on desktop, laptops, tablets and smartphones.
  • Devise strategies that will effectively connect individuals, communities, organizations and businesses online portals and social media.
  • Integrate a biblically-based Christian worldview that can be used in social media settings.
  • Demonstrate proficiency in computer-mediated technology that facilitates the creation and sharing of information, ideas, interests and other forms of expression via social media networks.

Graduation Requirements

  • Minimum 120 semester hours of credit
  • Complete 18 hours in Bible and Theology courses.
  • 6 semester hours of Leadership Development courses.
  • Minimum of 30 semester hours of General Education
  • Minimum 27 semester hours in Communication Core courses.
  • Minimum for 21 semester hours in Social Media Strategist courses
  • Minimum 24 semester hours of upper division courses
  • Satisfactory evidence of Christian character and doctrinal views
  • Meets all ethical requirements and Student Life standards
  • Minimum cumulative 2.0 GPA

 

See Undergraduate Core  for graduation requirements.

Course of Study (120)


Degree Core (54-55)


Sociological and Psychological Core (3) - Choose one of the following:


Math (3) - Choose one of the following:


Culture and Arts (3) - Choose one of the following:


History (3) - Choose one of the following:


Science (3) - Choose one of the following:


Social Media Strategist Major (48)


Open Electives (18)


Students are encouraged to choose a minor to complement their major program of study or consider a Bible major. Most minors are comprised of 18 credit hours.