2022-2023 Academic Catalog 
    
    Mar 28, 2024  
2022-2023 Academic Catalog [ARCHIVE]

MKT 6030 - Digital Marketing


Credits: 3

The course examines digital marketing strategy, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation. (3) Limited to online program students.

Prerequisite(s): None
Graduate