BUS 4520 - E-Business Management

Credits: 3

This course studies the issues and skills required for the management of an e-business enterprise. It includes the essential components necessary in conducting business over the internet, the development of an e-business plan and implementation strategy, e-commerce issues, Web design and content issues, customer relationship management, business intelligence issues, e-marketing concepts, enterprise resource management, supply-chain management, and the global dimensions of e-business. (3) Prerequisite: BUS 4500

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