BUS 9710 - Marketing

Credits: 3

This course will help doctoral learners gain an understanding of research in the field of marketing through an exploration of contemporary theories. Course concepts include complex marketing activities that promote products, brands, and services in an ever-evolving global marketplace of changing personas. Marketing study will include the use of resources, research, analysis, psychology, advertising, delivery, digital marketplaces, and buying and selling B2B and to direct consumers. Learners will analyze real-world cases using popular and scholarly research related to an industry/and or interest area and a broad knowledge of marketing functions and strategies

Prerequisite(s): BUS 9700 Entrepreneurship: Launching New Ventures and Managing Change
Advanced