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Apr 19, 2024
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2022-2023 Academic Catalog [ARCHIVE]
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COM 3470 - Integrated Marketing Communication Credits: 3
In this course you will focus on the strategic process whereby an organization coordinates all of its communications activities - advertising, public relations, and marketing - into one efficient department, which provides efficiency, clarity, and consistency for the organization’s total integrated marketing program.
Prerequisite(s): None Undergraduate
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